Changes across the higher education sector raised concerns for Queen’s University Belfast, specifically relating to the risk of relying on a single market for student recruitment. Particularly post-Covid-19 pandemic, opportunities shifted away from former key markets. The reliance on a single market also limited the diversity of the student body. This highlighted the importance of working together to develop new strategies to alleviate the risk and increase diversity of the student body.
Challenge
Solution
- Recognizing the need to evolve student recruitment strategies, a new five-year business plan was launched in 2019.
- INTO Queen’s in partnership with INTO’s Global Recruitment Unit and Queen’s University undertook a thorough analysis to identify key growth markets.
- Using these insights, the teams reviewed existing strategies & messaging, and updated these to reflect new target markets.
- The teams aligned on clear goals and strategic positioning for INTO Queen’s and Queen’s University in key growth regions.
- Supported by INTO and QUB marketing teams, INTO Queen’s established a clear and compelling proposition in these target markets.
What our partner university says
"Congratulations to INTO Queen’s on 15 years of shaping futures and inspiring success. The many students who have come through INTO programs, successfully completed their degrees and gone on to develop fantastic careers is testimony to the quality of the collaboration between us, and its impact on the lives of young people from across the globe. Our partnership with INTO is key to building a rich, diverse and inclusive culture at Queen’s."
Professor Margaret Topping
Pro Vice Chancellor for Global Engagement at Queen’s University Belfast
What our students say
Outcomes
